Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again. As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me.  Here are the elements that made Maui Jim stand out: Have a great …

The Real Secret to My Social Media Success

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer …

8 Marketing Assets That Help Agencies To Attract High-Value Clients

There are “great clients,” and there are those that are less spectacular fits for your business. And the marketing assets you publish can go a long way towards determining which among the two you’ll attract more of. Yes, great clients are the ones who pay you more, on auto-pilot, while demanding less of you, but …

5 Top B2B Brands Maximizing LinkedIn Engagement

With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain the foremost social media platform for …

Top four social listening tools for 2020 and why they’re great Search Engine Watch

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick …

It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone

I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite skeptical about my career ambitions. “How are you going to be a writer?” “What have you written?” “Who is going to listen to you?” I’ve heard it all, and I really didn’t care in the …

6 Platforms to Add to Your 2019 Paid Social Toolkit

August 20th, 2019 Marketing Amma Marfo Paid social is becoming a crowded space, with 97% of marketers reportedly dedicating money to advertising through social media. Between the growing audiences of these platforms, and the rising cost of similar ads in search, ad spends across social make far more sense to the budget-conscious and the efficiency-obsessed. …

Making Your Money Count: 7 Effective Social Media Advertising Tips

Making Your Money Count: 7 Effective Social Media Advertising Tips According to Hootsuite’s Global State of Digital in 2019 report, there are 3.484 billion social media users worldwide. This number keeps growing each year by 9 percent. With the rise of social networks, it’s becoming harder than ever to put your content out there and reach potential customers. Algorithms …

How To Increase CTR and Rank Using Search Console

While SEO can get very complicated, some of the simple steps deliver the biggest impact. In this weeks video, I’ll share how to leverage Search Console to make gains in both your rank and CTR. The best part, is that doesn’t take a lot of time and delivers great ROI! Video Transcript: Hey, what’s up …

Interview with Marie Haynes: What you need to know about E-A-T

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it. Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality Raters’ …