Collecting high-quality leads is a major struggle for most marketers — in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges.
And even once you’ve created a fantastic, high-converting landing page, your hard work isn’t done.
For instance, let’s say you figure out you’re generating tons of leads on your new WordPress site. Well — what do you do with them?
Typically, you need an effective lead capture tool to figure out how to convert prospects into strong leads for your CRM, so that your lead generation efforts get the payoff they deserve.
To help you find the best tool for your needs, we’ve cultivated a list of the 13 best WordPress lead capture tools. Additionally, we’ve gathered our favorite seven lead generation plugins, which we’ll dive into after we take a look at the lead capture plugins, listed below.
But first — what makes a WordPress lead capture tool particularly impressive?
Characteristics to Consider in a WordPress Lead Capture Plugin
When you’re reading through these various lead capture plugins, here are some tips to help you pick the best tool(s) for your needs:
1. Positioning options.
Your lead capture form’s positioning will play a role in its conversion rate. Do you want to use a popup? A two-step opt-in? An in-content form?
Make sure your chosen tool offers the positioning options you want.
2. The opportunity for integrations.
Most of these tools help you capture leads, but they don’t necessarily do anything after that. Instead, you’ll need a way to get those leads into your CRM or list management tool. Many of these tools give you integrations to do just that, but you’ll want to make sure that you’re able to integrate with your preferred tool(s).
3. Custom fields.
Effective lead capture forms are all about balancing the number of fields on a form versus the form’s conversion rates. Usually, a shorter form means a higher conversion rate. But at the same time, it can also mean less qualified leads.
For each tool, you want the flexibility to collect as much info as you need to qualify a lead. Some tools will only let you collect a name and email, while others let you add as many fields as you want.
Now, let’s dive into our favorite tools and plugins.
Best WordPress Lead Generation Tools
- HubSpot All-In-One Marketing
- Thrive Leads
- Elementor Pro
- Holler Box
- Gravity Forms
- Optin Forms
- Ninja Forms
- OnePress Opt-In Panda
1. HubSpot All-In-One Marketing
Price: Free to start, paid plans start at $50 per month
HubSpot All-In-One Marketing gives you several options to capture leads on your WordPress site. Once you’ve captured leads, it can also take those leads and store them in the free HubSpot CRM for easy tagging and segmentation.
With the HubSpot WordPress plugin, you can create:
- Lead capture forms: use the drag-and-drop form builder to control what information you collect from your leads.
- Popup options: in addition to displaying forms in your content, you can also use popups, top banners, and slide-in boxes to capture leads.
Beyond forms, HubSpot can also help you generate leads via its free live chat module. This module lets you connect with visitors to offer customer support or sales information. If you’re not around to man the controls, you can even create an automated chatbot to respond to queries.
No matter which avenue your leads come in from, they’re all stored in your free HubSpot CRM.
HubSpot All-In-One Marketing is super easy (and free) to get started with. Once you install the free plugin from WordPress.org, all you do is sign up with your name, email, and password and you’re ready to start capturing leads.
Bloom is a popular email opt-in plugin from Elegant Themes. It helps you capture email leads using a variety of form types, including:
- Content lockers (e.g. lock certain content behind an email subscribe form)
- In-content forms
You get some unique options for triggering your lead capture forms — like displaying a form after a person leaves a comment on your site.
The only downside is that you’re limited in how much control you have over your forms themselves. For example, you can only customize the existing templates — you can’t make your own — and you’re limited in the amount of information you can collect from visitors.
If you’re okay with those limitations, this tool could be a good one for your team. Plus, you get a nice dashboard where you can view analytics and track lead growth, and the option to run A/B tests.
Price: Starts free, paid plans range from $39.50 to $199.50
WPForms is a popular WordPress form plugin that you can use to create … well, pretty much any type of form.
Using its drag-and-drop builder and a variety of form fields, you can create customized lead capture forms to collect as much or as little information as you want from your leads.
Once you have your form, you have a few different ways to work with leads that you collect.
WPForms stores all your leads in its own entry manager, which you can access from your WordPress dashboard. Alternatively, you can sync your forms up with:
- A variety of email marketing services
Additionally, if you’re using HubSpot All-In-One Marketing, you can also automatically pull your WPForms submissions into your HubSpot CRM for tagging and segmentation.
4. Thrive Leads
Price: $67 for one license, $97 for five licenses
Thrive Leads is a popular WordPress lead generation plugin that helps collect email addresses with several different opt-in types, including:
- Lightbox popups
- “Sticky” ribbons
- In-line forms
- 2-step opt-ins
- Screen fillers
- Content lockers
- Scroll/welcome mat
For all the various form types, you can use the included templates and drag-and-drop builder to customize things to make them your own.
One area where Thrive Leads goes further than a lot of other solutions is its SmartLinks feature, which lets you display different forms to people depending on where they’re coming from. With this feature, you can ensure you’re sending different forms to your email list than what appears on your homepage.
5. Elementor Pro
Elementor Pro is a popular WordPress page builder plugin that can help you build both lead capture pages and lead capture forms.
Essentially, Elementor gives you a visual, drag-and-drop builder interface that you can use to create posts or pages on your site — including standalone landing pages.
With Elementor Pro, you also implement a Popup Builder that lets you use the same interface to design and display popups anywhere on your site.
To actually capture leads, you can use Elementor Pro’s Form widget, which lets you build custom forms with as many fields as needed. You can then connect those forms to Zapier to send data to your favorite CRM for tagging and segmentation.
Price: Starts at $108 per year
OptinMonster helps you create a variety of different lead capture forms using its 75+ pre-built templates and drag-and-drop form builder. With it, you can create:
- Floating bars
- Fullscreen overlays
One of the areas where OptinMonster really excels is its targeting and triggering rules. Using detailed rulesets and AND/OR conditions, you can control exactly where and when your lead capture forms appear.
Another helpful feature is its OnSite Retargeting feature, which lets you display different offers to visitors who have already submitted a lead capture form.
OptinMonster isn’t technically a WordPress plugin (it’s a SaaS), but it’s easy to integrate the OptinMonster service into your WordPress site via its dedicated plugin at WordPress.org.
Price: Starts free, premium version starts at $48
BoxZilla, formerly known as Scroll Triggered Popups, is a useful lead capture plugin that helps you create simple forms that display as either popups or slide-ins on your site.
As the previous name of the plugin suggests, one way you can trigger these forms is as a user scrolls down your page. However, BoxZilla supports other triggers, too, like time on site or exit intent.
8. Holler Box
Price: Starts free, premium version starts at $99
Holler Box is a simple lead capture plugin that targets itself towards WooCommerce and Easy Digital Downloads stores, but can really be used for all kinds of WordPress sites.
Holler Box lets you create seven different types of lead capture forms, including popups and slide-ins. However, the most unique option here is Holler Box’s faux live chat widget.
This widget looks like a live chat box, but is really just a vehicle to capture leads. Your visitor enters their message and email address. Then, you can either receive an email notification email yourself, or connect that information to popular email marketing services or your own custom HTML form.
Price: Starts free, paid plans start at $159 per month
CallPage is a simple lead capture plugin that helps you collect telephone numbers from potential leads.
To collect phone numbers, it displays a widget that lets visitors enter their phone numbers to receive a call back either right away, or at some point in the future. If you want, you can also collect additional information about your leads, like their names or email addresses.
By integrating with Google Analytics, you can also use CallPage to view call histories and analyze the call performance for each traffic source at your site.
10. Gravity Forms
Price: Starts at $59
Like WPForms, Gravity Forms is a general WordPress form plugin that you can use to create all kinds of lead capture forms.
Gravity Forms gives you a drag-and-drop form builder, as well as 30+ custom field types to collect various information. There are also some neat extensions to enhance your lead collection.
For example, the Partial Entries add-on lets you collect information even if someone doesn’t fill out the entire form.
By default, Gravity Forms stores all of these submissions in your WordPress dashboard, but you can also integrate your forms with a variety of email marketing services, CRMs, and help desks. And if that’s not enough, the Zapier and Webhooks integrations can help you connect to pretty much anywhere else, too.
Additionally, if you’re already using HubSpot All-In-One Marketing, HubSpot will automatically grab Gravity Forms submissions and put them into your HubSpot CRM for easy management.
11. Optin Forms
Optin Forms is a free lead capture plugin that helps you create simple email opt-in forms on your site and connect those forms to:
- Interspire Email Marketer
You can choose from five different templates and customize all the text and colors to make them match your site.
From there, you can either automatically add your lead capture form to all your blog posts, or use a shortcode to choose exactly where and when to include your forms.
12. Ninja Forms
Price: Starts free, paid extensions vary in price
Ninja Forms is another WordPress form plugin that follows in the vein of WPForms or Gravity Forms by letting you use drag-and-drop to build your own custom forms and then hook that data up to various email marketing services, CRMs, or even Zapier or Webhooks.
Like the other two form plugins, you can also automatically pull in form submissions to your HubSpot CRM, as well.
Among other things, you can use Ninja Forms for:
- Contact forms
- Email opt-in forms
- Surveys and polls
13. OnePress Opt-In Panda
Price: Starts free, premium version costs $26
OnePress Opt-In Panda helps you capture leads by locking parts of your content behind a lead capture form. In order to “unlock” the content, your visitors will need to enter their email addresses. Or, with the premium version of the plugin, you can also add custom fields to collect additional information about your leads.
The plugin works by wrapping your restricted content in a short code, which means that you can restrict as much (or as little) of your content as you want.
With the paid version of the plugin, you also get other helpful features like a lead management dashboard and analytics.
Build Your Lead Generation Plugin Toolbox
When it comes to the best WordPress lead generation plugins, you have a ton of options available and only you know which ones will best fit into your lead generation efforts.
The important thing to remember here is that you don’t have to pick just one — you can combine multiple plugins into one cohesive lead generation strategy.
Originally published Jun 26, 2019 7:00:00 AM, updated July 12 2019