DIGITAL MARKETING STRATEGIES

THE ONLINE DIGITAL MARKETING MADE SIMPLE

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Verifying Setup

To verify the successful installation of google analytics in magento, open your magento site in a new tab and view real time reports in your google analytics reporting tab.

 

Google Analytics Extensions for Magento

The previous process for integrating google analytics in magento is the simplest and safest process and is mostly done by non-technical and less experienced people.  

If you want to go beyond the standard features and gain a deeper insight into your store performance, below are few popular extensions for magento in terms of ratings and reviews.

1. Google Universal Analytics is the top popular and rated(4/5) analytics extension for magento. The main features of this extensions are:

2. Fooman Google Analytics+ is the second most rated(3.9/5) and most reviewed extension for magento. The main features included in this extension are:

  • Support google universal analytics

  • Create the sales funnel to track each step in the checkout process.

  • Track adwords conversions

3. Google Analytics Enhanced Ecommerce for Magento is another popular google analytics extension for magento with a user rating of 3.6/5. This extension supports:

  • Shopping behavior report

  • Checkout behavior report

  • Product performance report

Use Magento Extensions or not?

According to the magento users and experts, using analytics extension can cause some issues. This extension sometimes is incompatible with few magento themes and other extensions.

The other important thing to understand is installing more plugins can slow down your site speed. By understanding all the risks of using extensions, the big point is you are getting more advanced reports without writing complex codes.

 

Google Analytics dashboards & reports  for Magento

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