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Formalizes relationship with the leading self-regulatory group for digital advertising

NEW YORK — Crossix, the industry leader in patient data, privacy, and analytics, announced today that it has joined the Network Advertising Initiative (NAI). The NAI is the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising. Crossix provides NAI-compliant tailored advertising and measurement solutions for health marketers.

“Crossix has been a true partner in helping us measure and optimize our clients’ marketing strategies”

“We are excited to officially welcome Crossix to our membership,” said NAI President and CEO Leigh Freund. “The company’s long-standing commitment to ensuring privacy and its dedication to innovation will support NAI’s mission.”

The NAI promotes privacy and trust by creating and enforcing standards for responsible data usage among its members. The membership roster includes more than 100 leading advertising technology companies that have committed to furthering high standards for consumer privacy in digital advertising. Crossix shares the same values and has built its suite of solutions with privacy at the core.

“With all of the noise and shifts in the industry, Crossix remains committed to privacy-safe analytics for healthcare marketers,” said Nick Illobre, Vice President, Product Strategy at Crossix. “From the beginning, we developed our technology to preserve patient privacy, and we are excited to be part of an organization with the same values.”

“Crossix has been a true partner in helping us measure and optimize our clients’ marketing strategies,” said Rich Gagnon, EVP, Health Practice Lead at Havas Media. “Their NAI compliant approach for advertising measurement offers another important benefit for driving meaningful performance.”

Learn more about best practices for integrating privacy into a brand’s media strategy at Veeva Commercial & Medical Summit on June 9-10, 2020. Register for the online event and stay up-to-date on program details at Crossix.com/summit.

About Crossix Solutions, a Veeva Company

A pioneer in patient data, privacy, and analytics, Crossix leverages the industry’s most advanced technology to connect comprehensive health and non-health data, covering more than 300 million lives –all in a privacy-safe way. It delivers data and insights to over 200 brands from top 20 pharma companies as well as leading health systems, pharmacies, and wellness brands. For more information, visit crossix.com

About Network Advertising Initiative

Founded in 2000, the not-for-profit Network Advertising Initiative (NAI) is the leading non-profit self-regulatory association comprised of third-party digital advertising companies and dedicated to responsible data collection and its use. Almost every Internet ad served in the United States involves the technology of one or more of the NAI’s hundreds of member companies, who provide the infrastructure for the Interest-Based Advertising that enables a thriving and diverse market of ad-supported free content and services. The NAI’s role is to help promote consumer privacy and trust in this market by creating and enforcing high standards for responsible data collection and use practices online and in mobile environments among its members. Additional information can be found at www.networkadvertising.org

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