Category: Internet Marketing Industry

Actionable PPC Tips for Personal Injury Law

Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that

Employee Spotlight: Ben Bernard | WordStream

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work

Should You Use Emojis in Your Subject Line?

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words,

How to Gain Audience Trust by … Actually Being Trustworthy

Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re far more likely to buy from you. Call us crazy,

3 Personalization Pro Tips for Savvy Insurance Marketers

The digital age is transforming how we think about marketing. We’re moving past assumptions and random acts of marketing and toward data-driven strategies and tactics — less guessing, more knowledge,

Seven Warning Signs That Your Blog Needs More Attention

You might think you’re on top of your blogging. You’re publishing posts regularly. You’re even active on social media. But are you paying as much attention to your blog as

Managing Your Marketing Budget with Limited Funds

As marketers, we are encouraged to think big when it comes to our marketing efforts so that we can yield the best results for our organization. And with new trends

The Ultimate Guide To Creating Evergreen Content For Your Blog

This post is based on episode 136 of the ProBlogger podcast. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs

Delete your pages and rank higher in search – Index bloat and technical optimization 2019

If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? But hear me out. We all

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People