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THE ONLINE DIGITAL DIMARKETING COURSES MADE SIMPLE

Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. How to find an expert on LinkedIn. LinkedIn has added a new feature for posting…
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Learn 10 Content Writing Strategies Of Successful Writers

Content marketing is one of the most encompassing ways to elevate your business through improving brand reputation, influencing conversions, bringing in new leads, and strengthening the relationships with existing clients. If you’re wondering how the professionals do it, here are the ten vital content writing strategies you should know about. 1. Finding a suitable brand voice…
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Customer Retention Marketing Trends and Tactics

Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line. In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some…
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Annie Granatstein on Powerful Brand Storytelling #CMWorld

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a magazine editor before moving into a content marketing leadership role. With her background in journalism,…
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Experts’ tips Search Engine Watch

Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical part of any SEO campaign. You need to make sure that your work provides the results. In this article, you’ll learn how to effectively guide your SEO team and assess…
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Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping? – Search Engine Land

Yesterday the U.S. Ninth Circuit Court of Appeals found (.pdf) in favor of data analytics company HiQ Labs, which had been scraping data and building products from LinkedIn public profiles. It’s a case that has a lot of implications — and may still be appealed. CFAA and anti-hacking rules. LinkedIn tried to stop HiQ by…
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B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those…
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How to Create a Contest for Increased Consumer Engagement

Are you struggling to keep consumers engaged with your brand after they subscribe? If so, you’re not alone. Business owners often struggle with keeping consumers interested in their product or service after they click the like or follow button. Contests and giveaways are excellent marketing tools you can use to boost consumer engagement. There are…
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Taking Smarter Risks to Monetize Your Data l Sisense

Blog For modern organizations, data is the ultimate building block. High profile companies are using data to build profitable new products, new lines of business, even entirely new industries. It’s the starting point and the finish line for every new business creation. In an age where every company is making moves to be more data-driven,…
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3 Surefire Ways to Grow Your Email Marketing List

3) Develop Great Content Marketing to Entice Your Audience Nothing I’ve written so far is going to matter much if you’re not consistently pumping out great content that reflects your brand’s tone and positioning. This requires a proper SEO audit of your existing content across all of your digital properties to establish a baseline of…
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