YouTube can be a powerful platform for ecommerce merchants, especially those with engaging product videos. For proof, check out Vat19’s “curiously awesome” videos, the most popular YouTube brand channel in the United States based on subscriber count and total views. If you’re interested in building a YouTube following, there are plenty of tools to help.

Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track your results. There are free and premium tools from YouTube and third parties.

YouTube Tools

YouTube Studio is the new home for YouTube creators, replacing Creator Studio Classic. Manage your channel from the dashboard, upload videos, access channel analytics, get video snapshots and insights on your performance, follow the latest creator news, and more. Price: Free.

YouTube Studio App is the official mobile app, available for iOS and Android, to manage your YouTube channel. Monitor channel and video performance with easy-to-use analytics. Respond to and moderate comments. Update video details, including descriptions, titles, custom thumbnail images, and monetization settings. Price: Free.

YouTube Creator Academy is a resource to learn how to publish compelling content and grow your audience. Access courses on how to quickly set up your channel, enhance your channel’s search potential, and monetize your content. Price: Free.

YouTube Creator Academy

YouTube Creator Academy

YouTube Creator Services Directory is a list of third-party companies that can help you grow your channel. Access expert production companies, digital marketing agencies, distributors, subtitling services, and more. Price: Directory is free.

YouTube Space is a resource of free production facilities that are open to creators with at least 10,000 subscribers. If your channel meets the requirements, book space to run your production. Price: Free.

Third-party Tools

TubeBuddy is a free browser extension (Chrome and Firefox) to streamline your production and optimization process. Features bulk tools for cards, annotations, thumbnails, and descriptions. Use shortcut links, how-to videos, and advanced analytics tools. Access optimization, promotion, and management tools on every video. Price: Basic is free. Premium plans start at $9 per month.



Social Blade uses data from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram to make statistical graphs and charts that track progress and growth. Access tutorials to explore YouTube tools and build your subscriber base. Use the query builder to generate reports and identify key influencers. Get real-time subscriber counts, estimated monthly earnings, and more. Social Blade also offers YouTube consulting services. Price: Statistics are free with apps. Contact for consultant pricing and partnership.

TubeMiner is a web app to filter and search on YouTube. Search videos on any topic from oldest to newest. Filter time-coded comments of a video and get additional stats. Select a country to watch its trending videos, and more. Price: Free.

Keyword Tool will help you find words and phrases that people search for on YouTube. It uses the YouTube autocomplete feature to generate relevant long-tail keywords about a topic. Choose video tags and captions that are most likely to attract viewers. Price: Free. Premium plans start at $69 per month.

vidIQ is a marketing platform to build your YouTube audience. Improve your organic reach by increasing your library of tags. Features tools for keyword research, competitor research, trend alerts, thumbnail generation, and more. Follow engagement metrics, brand mentions, and ideal upload times. See how you stack up against competitors, and how you show up in search. Price: Free for one channel with tracking up to three competitors. Premium plans start at $7.50 per month.

Tubics is an SEO tool for YouTube channels. Get recommendations to improve search rankings based on 15 on-page criteria, including technical channel setup, channel authority, and community engagement. Follow a step-by-step checklist to grow your channel, improve video rankings, and boost your views. Get tag suggestions and real-time content analysis. Price: Plans start at $39 per month.



ViralStat is a platform to track, analyze, and compare videos or profiles on YouTube, Facebook, and Instagram. Get daily video and profile results for what’s trending. Identify views, growth, likes, dislikes, comments, and other engagement metrics. Sort and filter videos and posts by engagement metrics, publish time, keywords, and more. Compare videos on YouTube, Instagram, and Facebook. Find and benchmark your competitors and discover new influencers and creators for cooperation. Pricing: Plans start at $25 per month. is an automation platform to repurpose and publish content (including videos) to multiple platforms. Connect all accounts — YouTube, Facebook, Twitter, SoundCloud, and podcast feed. Designate the origin and destination and choose the format (audio or video). Automate system uploads to multiple platforms. Price: Plans start at $15 per month.

Crello is a video design tool with more than 9,000 templates and 32,000 stock videos and animations. Create YouTube thumbnails, channel art, and more. Price: Free. Pro plan is $9.99 per month.

Vidooly is a video analytics platform for publishers and advertisers. Access the Creator Dashboard for keyword analysis to identify high-performing tags, tag suggestions, upload times, and more. Engage with viewers who are watching your videos but not subscribing. Get insights on audiences across social platforms, including age, gender, location, affinity, and interest. Benchmark your competitors and get a detailed analysis of your competitors’ videos. Price: Plans start at $9 per month.

Adobe Spark Video, a part of Adobe suite of free online design tools, makes it easy to create YouTube videos. Select a preloaded story structure or create your own by adding notes to slides. Then add media, choosing from a variety of layouts. Publish directly to YouTube. Price: Free.

Adobe Spark

Adobe Spark

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