Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the… [read more]

How to Optimize Your Facebook Advertising Strategy for 2018

By / April 15, 2019 / Facebook

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think… [read more]

Parasites keep impersonating black hole researcher Dr. Katie Bouman on Twitter

By / April 11, 2019 / Social Media

Yesterday, the world got to see the first photograph of a black hole. It was a truly historic moment, and it couldn’t have happened without MIT CSAIL researcher Dr. Katie Bouman, who was catapulted overnight into the halls of global celebrity. And, of course, the Internet has found some way to ruin it. Because, y’know…… [read more]

The heart rate meme will help you express a staggering range of emotions

It is probably safe to assume there is now a meme for every single human emotion. Here’s one with a particularly broad scope: It’s meant to be used for any scenario that makes your heart rate go up. Of course, this could be loads of things. Perhaps you’re feeling anxious, or scared, or excited. Perhaps… [read more]

To stop copycats, Snapchat shares itself – TechCrunch

Evan Spiegel has finally found a way to fight back against Mark Zuckerberg’s army of clones. For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook, with Spiegel claiming “Our values are hard to copy”. That inaction allowed Zuckerberg to accrue over 1 billion daily Stories users across Instagram, WhatsApp, and Facebook… [read more]

Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?

By / April 4, 2019 / Writing Content

This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about. Let’s say you’re working on a blog post… [read more]

Now Live for Your SEO Learning Pleasure: The NEW Beginner’s Guide to SEO!

By / April 1, 2019 / Uncategorized

It feels like it’s been a king’s age since we first began our long journey to rewrite and revamp the Beginner’s Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it’s hard to believe it’s finally ready… [read more]

Ever dream about working for The Walt Disney Company?

By / March 29, 2019 / Uncategorized

16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The Walt Disney CompanyNew York, NYRole: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is… [read more]

7 Lead Generation Ideas for Deck & Patio Contractors

By / March 28, 2019 / Uncategorized

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline needs constant cold leads—potential customers who don’t yet know your company or want your solution but could be… [read more]

How to Update Old Content for Marketing

By / March 25, 2019 / Uncategorized

It’s no secret: Companies publish tons of content every year. Some of it attracts readers, some of it even goes viral, but, unfortunately, most of it falls flat. Over time, it’s easy to end up with a large logjam of mediocre content. At my company, we call it the “content graveyard.” You may think it’s… [read more]

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